Detail Insights

The success of any e-commerce business hinges on a strong team. However traditional recruitment methods can be time-consuming, expensive, and ineffective. As the e-commerce landscape continues to evolve rapidly, so too must your hiring practices.

Here's how to strike the right balance between traditional and digital channels to hire smartly in 2024. Your goal: improve the quality of your hires, boost retention rates, and reduce time-to-hire.

The Challenge of Hiring for E-commerce

E-commerce businesses should embrace new screening methods and interview processes to attract top talent. 

A recent study revealed that over 71% of employers consider social media a valuable screening tool.

Early-stage ecommerce entrepreneurs need to be especially cautious when hiring. 

A bad hiring decision can cost you dearly – approximately 30% of a new employee's first-year salary.

Talent shortages

Share of businesses struggling to find talent with the skills they need

A Checklist for Smart Hiring

To overcome these challenges and build a winning team, you need a well-defined recruitment process. Here's a checklist to ensure you're hiring the right people to propel your e-commerce business forward:

1. Thorough Candidate Profile

The cornerstone of smart hiring is a clear understanding of the skills, experience, and cultural fit you need for each role. Create detailed candidate profiles that outline the ideal candidate for your vacancies.

Benefits of Candidate Profiles:

• Refine job descriptions

• Filter culturally compatible candidates

• Enhance sourcing strategies

• Minimize unconscious bias

Building a Candidate Profile:

• Company Culture: Identify your company culture and the qualities you value in your team.

• Role Requirements: Determine the essential duties and responsibilities of the position.

• Skill Sets: Categorise the required skills into three groups:

  • Must-have skills

  • Plus points (but not essential)

  • Skills your company can develop (e.g., software knowledge)

2. Optimum Employer Branding

Today's job market is candidate-driven. Effective recruitment marketing is the secret weapon to attracting and retaining top talent.

Building a Strong Employer Brand:

• Develop a compelling mission, values, and company culture.

• Showcase your employee benefits.

• Leverage social media to promote your company culture. (68% of Millennials, 54% of Gen Xers, and 48% of Boomers research employers on social media before applying.)

• Create engaging recruitment content across relevant social media channels. (70% of qualified candidates are passive job seekers.)

• Personalize the interview process. (e.g., walk them through a typical workday, and highlight your DEI initiatives)

3. Recruitment Marketing Strategies

Beyond crafting a candidate profile and employer branding, there are additional recruitment strategies to elevate your hiring game in 2024.

Marketing Your Open Positions:

• Optimize your career page with clear job descriptions and easy application options.

• Promote open positions on relevant social media platforms.

• Utilise job boards, Consider global, regional, or industry-specific boards relevant to your needs.

• Employee advocacy & referral programs, encourage employee participation with referral rewards. This strategy boasts lower turnover rates and reduced cost-per-hire.

4. Simple Application Process

In 2024, a streamlined application process is crucial. A complex application discourages potential candidates.

Simplify Your Application Process:

• Keep applications concise. Eliminate unnecessary form fields.

• Offer one-click apply options.

• Allow applicants to link to LinkedIn profiles or portfolios.

• Ensure mobile-friendliness. Make the application process easy on mobile devices.

Leverage text messaging: With a 98% open rate text messages are a great way to schedule interviews, send updates, and remind applicants of key steps.

5. Feedback from the Candidates

Candidate feedback provides valuable insights beyond the data collected by applicant tracking systems. 

In today's competitive e-commerce landscape, finding the perfect talent can feel overwhelming. SilverPeople can help you navigate the complexities of hiring with our expertise and proven strategies.

We partner with e-commerce businesses to create a customized recruitment plan that attracts top performers. Leveraging our extensive network, employer branding know-how, and recruitment technology, we'll streamline your process and ensure you hire the right people to propel your business forward.

SilverPeople, a venture by Uberlife Consulting Pvt. Ltd., offers complete recruitment solutions for all hiring/headhunting requirements in a Focused, Accurate, and Time-bound manner (Proprietary FAT* Methodology).

SilverPeople specializes and is placed strongly in 7 Industry verticals: Retail, E-Commerce, Education, Real estate, Fintech, Digital Transformation, and Sustainability. SilverPeople has a deep understanding & strong capability to solve Digital Transformation Hiring challenges and is the go-to place for ‘Go Digital’ recruitment consulting!

Contact SilverPeople today!

Connect with us -

Website: www.silverpeople.in

Email id: enquiry@silverpeople.in

Contact no: +91-9620439053

Contact SilverPeople today and let's build your dream ecommerce team.